257 MEDIA

257 Media · UK Private Dentistry

We don't run ads —
we build patient acquisition systems.

The goal is simple: generate more of the right patients, track everything properly, and reduce wasted spend.

Tier 01

Growth

£1,000 / month

Tier 02

Partner

£1,500 / month

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We don't measure success in clicks or impressions. We measure it in consultations booked and treatments started.

That means thinking about the whole patient journey — not just what happens in the ad account, but what happens when the phone rings and when the consultation takes place. That's what separates acquisition marketing from advertising.

Service tiers

Pricing

Founding client rates

Introductory rates for our first practices. Rates rise as the agency grows; practices onboarded now are secured at our best-ever pricing.

Most popular

Tier 01

Growth

A complete multi-channel patient acquisition system — paid search, paid social, landing pages, and conversion tracking working as one.

£1,000

per month

Setup fee · £500

One-off build fee, credited back in full against your month 4 bill.

Google Ads Management

  • Treatment campaigns + full search strategy
  • Keyword expansion & negative lists
  • Ad copy — RSAs written & tested
  • Bid strategy & device/location optimisation
  • Competitor & local market analysis

Meta Ads (Facebook & Instagram)

  • Retargeting & prospecting
  • Performance ad creative direction
  • Lead quality & audience optimisation

Landing Pages & Conversion

  • Up to 4 active pages built & managed
  • Mobile-first, offer-led design
  • Monthly CRO review & A/B testing

Tracking, Reporting & Support

  • Full tracking: GTM, Pixel, calls + forms
  • Cross-channel attribution
  • Monthly performance report
  • Monthly strategy calls
  • Dedicated account manager
Enquire about Growth

Tier 02

Partner

A fractional growth partner for ambitious practices — commercially involved, acquisition-focused, and built around revenue outcomes.

£1,500

per month

Setup fee · £500

One-off build fee, credited back in full against your month 4 bill.

Everything in Growth, plus:

Full Campaign Suite

  • All treatments covered across every channel
  • Full landing page suite managed

Revenue Growth Planning

  • Treatment mix optimisation
  • Capacity & acquisition strategy
  • Offer architecture & positioning

Lead-to-Consultation Analysis

  • Case acceptance improvement
  • Reception & lead handling guidance
  • Follow-up & reactivation strategy

Oversight & Positioning

  • CRM attribution oversight
  • Competitor positioning & creative direction

Remote Organic Social Strategy

  • 8 planned posts a month
  • Creative direction & content themes
  • Monthly content calendar & cadence
  • Caption, hashtag & format guidance

Priority Access

  • Same-day response
  • Bi-weekly calls + quarterly growth review
Enquire about Partner

All fees are management fees. Ad spend goes directly to Google and Meta — never through 257 Media.

At a glance

Comparison

  • Google Ads (Search)

    Growth Up to 6 campaigns

    Partner Full suite

  • Meta Ads (FB + IG)

    Growth ✓

    Partner ✓

  • Ad copywriting

    Growth Google + Meta

    Partner All channels

  • Paid ad creative direction

    Growth ✓

    Partner ✓

  • Conversion tracking (GTM)

    Growth ✓

    Partner ✓

  • Meta Pixel

    Growth ✓

    Partner ✓

  • Monthly reporting

    Growth ✓

    Partner ✓

  • Strategy calls

    Growth Monthly

    Partner Bi-weekly

  • Response time

    Growth 24 hours

    Partner Same day

  • Landing pages

    Growth Up to 4 active

    Partner Full suite

  • CRO guidance

    Growth Monthly review

    Partner Ongoing + A/B

  • Revenue growth planning

    Growth —

    Partner ✓ Quarterly

  • Treatment mix strategy

    Growth —

    Partner ✓

  • Lead-to-consultation analysis

    Growth —

    Partner ✓

  • Case acceptance guidance

    Growth —

    Partner ✓

  • CRM attribution oversight

    Growth —

    Partner ✓

  • Remote organic social strategy

    Growth —

    Partner ✓

Additional services

Add-ons

Social Content Support

£250–£500/mo

Advisory £250/mo — strategy & cadence, you post. Managed £500/mo — we create, post & manage. Shoot Day £500/day — on-site shoot plus editing.

Google Ads Management (standalone)

£600/mo

Search strategy, ad copy, bid optimisation and monthly reporting.

Meta Ads FB + IG (standalone)

£600/mo

Campaigns, creative direction, audience optimisation and monthly reporting.

Landing Page Build

£250

Single-treatment conversion page for paid traffic. Copy, layout, tracking and mobile optimisation. Standalone, outside a retainer.

Account Audit

£400

Full written review of your Google Ads or Meta account with a prioritised action plan. Credited in full if you proceed to a retainer within 30 days.

Terms & policies

Founding rates & setup

Introductory founding-client rates with simple monthly pricing. A one-off £500 setup fee covers your full account build, credited back in full against your month 4 bill.

Contract terms

3-month minimum on all retainers, then rolling monthly with 30 days' notice. PPC campaigns need time to build data and optimise properly.

Ad spend policy

Ad spend goes directly to Google and Meta, never through 257 Media. Full account ownership stays with the practice. Most practices invest £2,000–£10,000/month depending on location, competition and goals.

Contact

Let's talk about your practice.

Direct contact

Sav Gandesha

Practice

257 Media · Dental Performance Marketing · UK

Get in touch